We build and launch your
recurring-donor recruitment campaign.
The ambition
More people ready to give toward the next flight. Our eight-week launch starts with a minimum goal of 100 new members. We’re aiming to go well beyond that.
We lead the strategy and run the launch. You get a clear growth plan, the campaign to execute it, and weekly decisions on what to improve.
What that community could make possible
At $18 per member per case, that’s $216,000 across 12 cases. Explore the milestones below.
Each lit circle represents 10 new members.
Goals, not guarantees. Giving examples assume $18 per member per case, before fees, caps and missed payments; 12 cases is not an annual forecast.
| New members | Per case | Over 12 cases |
|---|---|---|
| 100 | $1,800 | $21,600 |
| 500 | $9,000 | $108,000 |
| 1,000 | $18,000 | $216,000 |
01 / How we’ll grow it
Invite past donors and available supporter contacts to join. Give members an easy way to bring someone with them.
Approach 100 relevant community leaders, publications and creators for introductions, shares and placements.
Start with a focused ad and page test. Expand variations as results come in, and shift spend toward what recruits members.
Clear landing pages. Automated follow-up through email and SMS. A welcome and approved case updates that keep members connected.
Why Farm / Relevant work
We’ve created for consumer apps, built audiences and brought fundraising campaigns together. AmChesed needs that combination.
Across multiple summers, Yomi’s work included creator-led production and agency-produced social content for Swimply.
Make an unfamiliar offer easy to understand—and give people a reason to take the next step.
Website, rabbi-led videos, email and social built around a fundraising effort for Yeshivas Mekor Chaim.
Connect the mission, the invitation and the path to giving across the campaign.
Street interviews, explainers and creator content helped turn luggage shipping into something people wanted to watch.
Reach beyond the existing network with stories people watch and share.
One team for the whole campaign. The message. The creative. The outreach. The path to membership.
Campaign preview
Illustrative placeholders only. Final design and creative will be developed for the campaign.
AMCHESED / A COMMUNITY THAT SHOWS UP
Help fund medical travel.
One case at a time.
Show the need. Explain per-case giving. Invite people to join.
Choose your gift per case.
Set an optional monthly cap.
Test which message gives people the clearest reason to join.
Medical travel. Community support.Join a community helping fund medical travel, one case at a time.
See how membership works ↓Choose a gift amount, set an optional monthly cap and manage your membership.
Example amounts per case
Welcome each member. Share approved case updates. Make it easy to invite someone.
The eight-week plan
Yomi leads the strategy: who we reach, what we say and where we invest. We turn that direction into a campaign, then use the results to decide what comes next.
Define the membership pitch, target audiences and recruitment plan.
A plan to reach and exceed 100 new members.Produce campaign creative and coordinate landing pages, follow-up and signup checks.
A campaign ready to launch.Run outreach and ads. Review results weekly and improve what’s working.
Four weeks of live campaign management.Every week: new members, acquisition cost and actual gifts.
At week eight: campaign handover and a recommendation for what comes next.
Yomi leads strategy, sets priorities and reviews performance each week. We handle the creative, outreach, advertising, pages and follow-up around that plan.
Track new members, acquisition cost and actual gifts weekly. Review after $500 in ads; pause at $1,000 with no signups. Maximum ad spend: $3,000 unless approved.
Your investment
Eight weeks of strategy leadership, campaign execution and ongoing decisions based on results.
Paid directly to Meta for the launch campaign.
The complete eight-week launch: $15,000 project fee + $3,000 advertising budget.
You retain your accounts and member data. We hand over final assets, reusable designs, follow-up documentation and reporting.
Next step
Approve the scope. Book kickoff. Schedule production.
Book kickoff with Yomi ↗